I have 20 interview transcripts. Where do I start coding?
Do not start with transcript one and grind through to twenty. Start small and deliberate: a few transcripts coded carefully give you a codebook, and the codebook makes the other seventeen fast.
Step 1: read two or three transcripts without coding
Pick transcripts that differ: different roles, a long one and a short one, an enthusiastic and a reluctant participant. Read them through and write a short memo on each: what surprised you, and what keeps coming up.
Step 2: code those few line by line
Give short labels to meaningful chunks, staying close to participants' words at first. Expect 40–80 rough codes. That is normal; you will merge them later. Saldaña (2021) lists first-cycle methods such as descriptive, in vivo and process coding; pick one or two and say which in your methods chapter.
Step 3: turn your codes into a codebook
Merge duplicates. For each code that survives, write a name, a one-line definition, when to use it and when not to, and one example quote. This one table is what makes your analysis consistent and auditable.
Step 4: apply the codebook to the rest, and let it change
Code the remaining transcripts with the codebook. When something does not fit, add or split a code and note the date and reason. Recode the early transcripts at the end so all twenty use the final version.
Step 5: move from codes to themes
Group related codes into candidate themes and test each against the data: does it hold across participants, and does it answer your research question? Braun and Clarke's (2006) six phases of thematic analysis are the most widely cited route. Keep your memos; they are your audit trail for trustworthiness.
Get the free Qualitative Coding Worksheet Pack
Fill-in worksheets for first-cycle coding, a codebook template with definitions and exclusions, and a codes-to-themes map. We’ll email you the download link.
Frequently asked questions
Do I need software like NVivo?
No. Software helps with retrieval on large projects, but a spreadsheet codebook and careful memos are enough for 20 interviews. Choose what you will actually use.
Do I need a second coder?
It depends on your approach. Codebook and coding-reliability approaches often use one; reflexive thematic analysis does not require it. Say which approach you follow.
How do I know when I have enough codes?
When new transcripts mostly reuse existing codes and add little new. Report that pattern as part of your saturation or information-power argument.
The Qualitative Coding Workbook
Are you staring at hundreds of pages of interview transcripts, wondering how to turn raw words into defensible findings? You are not alone.
45 fill-in templates. Paperback $35.99 on Amazon
See inside the workbookJust want the templates? The Qualitative Coding Kit: every template as a fillable PDF, $19.